ICEBE - The Contribution of Intelligent System in Forming Trust and Competitiveness during Online Transactions

Author First name, Last name, Institution

Fahim Akhter

Document Type

Conference Proceeding

Publication Date

10-24-2007

Abstract

This paper uncovers concealed relationships between trust and competitiveness. This study analyzes the effect of these factors on human online decision process and how they influence the business-to-consumer (B2C) outcome when they are used collectively. This research provides a toolset for users to gauge the level of trust and competitiveness of a Web site prior to their engagement in online decision-making process.

First Page

403

Last Page

405

Disciplines

Computer Sciences

Recommended Citation

Akhter, Fahim, "ICEBE - The Contribution of Intelligent System in Forming Trust and Competitiveness during Online Transactions" (2007). All Works. 1911.
https://zuscholars.zu.ac.ae/works/1911

Indexed in Scopus

no

Open Access

no