ICEBE - The Contribution of Intelligent System in Forming Trust and Competitiveness during Online Transactions
This paper uncovers concealed relationships between trust and competitiveness. This study analyzes the effect of these factors on human online decision process and how they influence the business-to-consumer (B2C) outcome when they are used collectively. This research provides a toolset for users to gauge the level of trust and competitiveness of a Web site prior to their engagement in online decision-making process.
Akhter, Fahim, "ICEBE - The Contribution of Intelligent System in Forming Trust and Competitiveness during Online Transactions" (2007). All Works. 1911.
Indexed in Scopus