Introducing business English
Document Type
Book
Source of Publication
Introducing Business English
Publication Date
9-16-2015
Abstract
© 2016 Catherine Nickerson and Brigitte Planken. All rights reserved. Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
DOI Link
ISBN
9781317439264
Publisher
Routledge
First Page
1
Last Page
172
Disciplines
Business | Social and Behavioral Sciences
Scopus ID
Recommended Citation
Nickerson, Catherine and Planken, Brigitte, "Introducing business English" (2015). All Works. 2098.
https://zuscholars.zu.ac.ae/works/2098
Indexed in Scopus
yes
Open Access
no