Lost publics in public diplomacy: Antecedents for online relationship management
Document Type
Article
Source of Publication
Public Relations Review
Publication Date
1-1-2015
Abstract
© 2015 Elsevier Inc. This study looked at relationship management in digital public diplomacy. Using qualitative methodology, focus groups and interviews were conducted with young females in the United Arab Emirates to explore antecedents to digital engagement with foreign governments. Results suggested a new antecedent for online relationship management in public diplomacy, and several implications for international public relations.
DOI Link
ISSN
Publisher
Elsevier Ltd
Volume
41
Issue
2
First Page
315
Last Page
317
Disciplines
Social and Behavioral Sciences
Keywords
Digital publics, Engagement, Public diplomacy, Social media, United Arab Emirates
Scopus ID
Recommended Citation
Khakimova Storie, Leysan, "Lost publics in public diplomacy: Antecedents for online relationship management" (2015). All Works. 2287.
https://zuscholars.zu.ac.ae/works/2287
Indexed in Scopus
yes
Open Access
no