Title

Lost publics in public diplomacy: Antecedents for online relationship management

Author First name, Last name, Institution

Leysan Khakimova Storie, Zayed University

Document Type

Article

Source of Publication

Public Relations Review

Publication Date

1-1-2015

Abstract

© 2015 Elsevier Inc. This study looked at relationship management in digital public diplomacy. Using qualitative methodology, focus groups and interviews were conducted with young females in the United Arab Emirates to explore antecedents to digital engagement with foreign governments. Results suggested a new antecedent for online relationship management in public diplomacy, and several implications for international public relations.

ISSN

0363-8111

Publisher

Elsevier Ltd

Volume

41

Issue

2

First Page

315

Last Page

317

Disciplines

Social and Behavioral Sciences

Keywords

Digital publics, Engagement, Public diplomacy, Social media, United Arab Emirates

Scopus ID

84947495915

Indexed in Scopus

yes

Open Access

no

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