Media life among Gen Zeds

Document Type

Article

Source of Publication

International Journal of Cultural Studies

Publication Date

3-1-2005

Abstract

The 'Gen Zeds' of the title are female Emirati students in their early 20s at Zayed University who oscillate between the traditional Islamic culture of their families and the high technology world they experience through the media. This article looks at when, where and how these students use media and what they are looking for when they use it. The research found that these women live a highly-mediated existence, spending more than 9.9 hours on average a day with the media - more time than they do sleeping. They spend as much time on the internet as they do in the combined activities of reading magazines, newspapers and books. They spend twice as much time on the internet as they do watching television. They use different media during different parts of the day and for different reasons. The internet and the telephone were the two most preferred media. The article concludes by looking at what these women's highly mediated lives might mean for their future. Copyright © 2005 SAGE Publications London.

ISSN

1367-8779

Publisher

SAGE Publications

Volume

8

Issue

1

First Page

63

Last Page

82

Disciplines

Social and Behavioral Sciences

Keywords

Arab, Internet, Media, Use

Scopus ID

28744433556

Indexed in Scopus

yes

Open Access

no

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