“Going mobile” in business communication at an Arabian gulf university
Document Type
Article
Source of Publication
Business Communication Quarterly
Publication Date
1-1-2014
Abstract
© 2014 by the Association for Business Communication. In this article, we describe a project in which undergraduate business seniors at a university in the Arabian Gulf created or evaluated the chapters of an iBook as part of their final course in business communication. Students were surveyed throughout the project, and they also participated in a focus group discussion at the end. The aim was to evaluate their experience with learning from a peer-generated iBook and to identify any motivating factors behind it. The study showed that incorporating mobile learning into the business communication classroom was highly meaningful for the students involved for a range of different reasons.
DOI Link
ISSN
Publisher
SAGE Publications Inc.
Volume
77
Issue
4
First Page
357
Last Page
375
Disciplines
Education | Social and Behavioral Sciences
Keywords
Business communication instruction, Focus group discussion, IBook, Mobile learning
Scopus ID
Recommended Citation
Rapanta, Chrysi; Nickerson, Catherine; and Goby, Valerie Priscilla, "“Going mobile” in business communication at an Arabian gulf university" (2014). All Works. 24.
https://zuscholars.zu.ac.ae/works/24
Indexed in Scopus
yes
Open Access
no