Motivators for Australian consumers to search and shop online

Ian Michael, Zayed University

Document Type

Article

Source of Publication

Electronic Journal of Business Research Methods

Publication Date

11-1-2006

Abstract

This paper investigates the factors that motivate Australian consumers to use the Internet to search and shop for products and services. A qualitative research method was used, utilizing a semi-structured, in-depth interview technique. Twenty in-depth interviews were conducted, using a snowball sampling method. The study found that there were six motivating factors that drew consumers to search and shop online for products and services. These factors include: convenience, saving time, cheaper prices along with the ability to compare prices, good place to shop for specialty and hard-to-access products, higher level of consumer control, and the ease of comparing products and services. © Academic Conferences Ltd.

Volume

4

Issue

1

First Page

47

Last Page

56

Disciplines

Business

Keywords

Consumer behaviour, Internet, Motivating factors, Online, Search, Shop

Scopus ID

84858310930

Indexed in Scopus

yes

Open Access

no

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