Motivators for Australian consumers to search and shop online
Document Type
Article
Source of Publication
Electronic Journal of Business Research Methods
Publication Date
11-1-2006
Abstract
This paper investigates the factors that motivate Australian consumers to use the Internet to search and shop for products and services. A qualitative research method was used, utilizing a semi-structured, in-depth interview technique. Twenty in-depth interviews were conducted, using a snowball sampling method. The study found that there were six motivating factors that drew consumers to search and shop online for products and services. These factors include: convenience, saving time, cheaper prices along with the ability to compare prices, good place to shop for specialty and hard-to-access products, higher level of consumer control, and the ease of comparing products and services. © Academic Conferences Ltd.
Volume
4
Issue
1
First Page
47
Last Page
56
Disciplines
Business
Keywords
Consumer behaviour, Internet, Motivating factors, Online, Search, Shop
Scopus ID
Recommended Citation
Michael, Ian, "Motivators for Australian consumers to search and shop online" (2006). All Works. 2444.
https://zuscholars.zu.ac.ae/works/2444
Indexed in Scopus
yes
Open Access
no