Pink Ocean Strategy: Democratizing Business Knowledge for Social Growth and Innovation

Document Type

Conference Proceeding

Source of Publication

Advances in Intelligent Systems and Computing

Publication Date

1-1-2020

Abstract

© 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG. In a constantly and rapidly changing world, innovation and organizational sustainability keep on being redefined. The integration of Blue and Green Ocean strategies can deliver social innovation and impact directly the lives of millions of people globally while assuring the needed organizational sustainability and profitability. This approach introduces the Pink Ocean Strategy concept, which cares about human life, integrity and dignity to booster innovation efforts. The new Pink Ocean Strategy is executed through the Company Democracy Model, the model for people, to embrace anyone who has and can share data, information, knowledge as well as wisdom creation for the good of the society, community and the humanity. The paper presents the six stages of the Company Democracy Model adjusted to navigate organizations into Pink Oceans, the overall strategic management framework, the pre and post conditions of each stage and the expected results per stage, enables this navigation to Pink Oceans.

ISBN

9783030516253

ISSN

2194-5365

Publisher

Springer

Volume

1218 AISC

First Page

39

Last Page

51

Disciplines

Business | Social and Behavioral Sciences

Keywords

Blue Ocean, Democracy, Green Ocean, Growth, Innovation, Management, Pink Ocean, Shared value, Social, Social innovation, Strategy, Sustainable Development Goals, UN

Scopus ID

85088563619

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Green: A manuscript of this publication is openly available in a repository

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