Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies
ORCID Identifiers
Document Type
Article
Source of Publication
Journal of Public Relations Research
Publication Date
11-2-2017
Abstract
© 2018 Taylor & Francis. Political public relations and public diplomacy both focus on managing communication to build and maintain relationships for a political purpose. Public diplomacy focuses on foreign publics and involves governments and organizations seeking to build relationships internationally. This study explored relationship cultivation, i.e., the process of initiating, nurturing positive, and recovering from negative relationships between various public diplomacy actors. Data included 32 in-depth interviews with communication officers in the United States. Results confirmed some of the previously developed relationship cultivation dimensions and suggested new ones. The study offers a nuanced discussion of relationship cultivation factors and an explanation of how they apply to public diplomacy engagement.
DOI Link
ISSN
Publisher
Routledge
Volume
29
Issue
6
First Page
295
Last Page
310
Disciplines
Social and Behavioral Sciences
Keywords
Organization-public relationship, political public relations, public diplomacy, relationship antecedents, relationship cultivation strategies
Scopus ID
Recommended Citation
Storie, Leysan Khakimova, "Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies" (2017). All Works. 2918.
https://zuscholars.zu.ac.ae/works/2918
Indexed in Scopus
yes
Open Access
no