Small-Scale Sports Event Marketing Using New Marketing Concepts and Communication Tools

Author First name, Last name, Institution

Park Beede

ORCID Identifiers

0000-0001-7923-4245

Document Type

Book Chapter

Source of Publication

Advances in Business Strategy and Competitive Advantage

Publication Date

1-1-2020

Abstract

Small-scale sporting events are often characterized as local activities limited in size, support, and resources. However, they fulfill an integral social role in the vibrant lives of local communities. Sports events also attract visitors as participants and spectators, benefitting the local economy and supporting tourism activities. To deliver successful events, coordinated marketing activities should be developed in a cohesive marketing plan. Every sports organization can implement effective marketing tools to increase the visibility of their event and enhance satisfaction among a variety of key stakeholders. This chapter outlines a manageable plan of marketing activities that will improve the odds of a successful event.

DOI Link

10.4018/978-1-7998-4757-1.ch009

ISSN

2327-3429

Publisher

IGI Global

First Page

174

Last Page

191

Disciplines

Business

Recommended Citation

Beede, Park, "Small-Scale Sports Event Marketing Using New Marketing Concepts and Communication Tools" (2020). All Works. 3107.
https://zuscholars.zu.ac.ae/works/3107

Indexed in Scopus

no

Open Access

no