The 3 a's of stopover destination attractiveness: Access, ambience, and attractions

Author First name, Last name, Institution

Steven Pike, Queensland University of Technology
Filareti Kotsi, Zayed UniversityFollow

ORCID Identifiers

0000-0002-4672-3410

Document Type

Article

Source of Publication

Acta Turistica

Publication Date

1-1-2021

Abstract

© 2020 University of Zagreb Faculty of Economics and Business. All rights reserved. There has been relatively little research investigating the phenomenon of stopovers during long haul air travel. The aim of this exploratory study was to identify determinants of stopover destination attractiveness. Quantitative data was collected from consumers in two countries in the northern hemisphere and two in the southern hemisphere. The survey instrument was informed by previously published qualitative research involving personal interviews in the four countries, to identify salient attributes of stopover destinations. Data from the 2000 participants in the current study identified three dimensions of destination attractiveness in the context of a stopover during long haul international air travel, which positively influence attitudinal loyalty. The findings contribute to an emerging field of research into stopover destinations. Also, the results provide tourism marketers with practical insights into the influence of previous visitation on travellers' perceptions of stopover destinations, and the potential determinants of destination attractiveness in the context of stopovers during long haul air travel.

DOI Link

10.22598/at/2020.32.2.113

ISSN

0353-4316

Publisher

Faculty of Economics and Business, University of Zagreb

Volume

32

Issue

2

First Page

113

Last Page

140

Disciplines

Business

Keywords

Abu Dhabi, Destination image, Dubai, Hong Kong, Long haul, Repertory test, Singapore, Stopover, Travel situations

Scopus ID

85098714263

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Recommended Citation

Pike, Steven and Kotsi, Filareti, "The 3 a's of stopover destination attractiveness: Access, ambience, and attractions" (2021). All Works. 3332.
https://zuscholars.zu.ac.ae/works/3332

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Gold: This publication is openly available in an open access journal/series