The effect of demand variability on supply chain performance

Author First name, Last name, Institution

Suzan Alaswad, Zayed UniversityFollow
Sinan Salman, Zayed UniversityFollow
Arwa Alhashmi, Zayed University
Hawra Almarzooqi, Zayed University
Meera Alhammadi, Zayed UniversityFollow

Document Type

Conference Proceeding

Source of Publication

2019 8th International Conference on Modeling Simulation and Applied Optimization, ICMSAO 2019

Publication Date

4-1-2019

Abstract

© 2019 IEEE. This paper studies the impact of demand variability on supply chain performance which is measured in terms of operational costs, customer satisfaction, and environmental footprint. The operations within the supply chain have been simulated using a supply chain game simulator. The simulation results show that demand variability has a negative impact on all three supply chain performance metrics but mostly on the operational cost. The results also show that there is a significant increase in performance measurements variability with the increase of demand variability. The results provide managers with insights for planning and improving supply chain performance.

DOI Link

10.1109/icmsao.2019.8880346

ISBN

9781538676844

Publisher

Institute of Electrical and Electronics Engineers Inc.

Disciplines

Computer Sciences

Keywords

Demand variability, Operations management, Simulation, Supply chain management

Scopus ID

85074974530

Recommended Citation

Alaswad, Suzan; Salman, Sinan; Alhashmi, Arwa; Almarzooqi, Hawra; and Alhammadi, Meera, "The effect of demand variability on supply chain performance" (2019). All Works. 3403.
https://zuscholars.zu.ac.ae/works/3403

Indexed in Scopus

yes

Open Access

no