Title

The Effect of Faculty Perceptions and Leadership Support on Social Media Utilization in Higher Education

Document Type

Article

Source of Publication

International Journal on E-Learning: Corporate, Government, Healthcare, and Higher Education

Publication Date

10-1-2018

Abstract

© 2018, Association for the Advancement of Computing in Education. All rights reserved. This research explored faculty perspectives (n=168) on integrating and using social media for instruction in two government universities in the United Arab Emirates. Based on an online survey with both open and closed ended questions, the strongest predictor of use was faculty perceptions of the advantages that social media offers as an educational tool. Faculty who saw the value of using social media across a wide range of platforms were more likely to use it. The results reveal a gap between perceived value and actual use. Additionally, social media use in teaching was inversely related to teaching experience. The most significant barriers to adopting social media were privacy concerns, lack of time, and lack of technical and senior administrative support. Implications for higher education administrators to support the use of social media for teaching are explored.

ISSN

1537-2456

Publisher

Association for the Advancement of Computing in Education

Volume

17

Issue

4

First Page

503

Last Page

525

Disciplines

Business

Keywords

Distance learning, Social media, Social network, Student centered learning, Web 2.0

Scopus ID

85057072241

Indexed in Scopus

yes

Open Access

no

This document is currently not available here.

Share

COinS