Document Type
Article
Source of Publication
Tourismos
Publication Date
1-1-2016
Abstract
© University of the Aegean. Using the athletes' career trajectory model, this study implements the influence of media into the trajectory of active sport event participants' decision-making process. It examined athletes' motivation, media influence, travel style and behaviours, and event selection among participants of TriYas triathlon organized in Abu Dhabi, United Arab Emirates. Data were collected in February 2016 with an online survey sent to all participating athletes and descriptive statistic was used for data analyses. Results indicate that international media are followed by the majority of athletes included in our sample with no statistically significant differences between first-timers and returning participants (p=0.176). More promotion is expected in media, but on the other hand athletes do not choose sport events and destinations based on media coverage. In order to get more participants and visitors, which leads to more sponsors and media coverage our results cannot remain disregarded by sport events organizers.
ISSN
Publisher
University of the Aegean
Volume
11
Issue
5
First Page
52
Last Page
76
Disciplines
Tourism and Travel
Keywords
Abu Dhabi, Athletes, Events, Motivation, Sports tourism, United Arab Emirates
Scopus ID
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Slak Valek, Nataša and Al Buainain, Al Anood, "The influence of media implemented into the event-tourist career model: Triyas Triathlon, Abu Dhabi" (2016). All Works. 3494.
https://zuscholars.zu.ac.ae/works/3494
Indexed in Scopus
yes
Open Access
yes
Open Access Type
Gold: This publication is openly available in an open access journal/series