The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)
Document Type
Article
Source of Publication
Public Relations Review
Publication Date
11-1-2018
Abstract
© 2018 Elsevier Inc. This study examined relationships among employees’ perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed.
DOI Link
ISSN
Publisher
Elsevier Ltd
Volume
44
Issue
4
First Page
453
Last Page
462
Disciplines
Business
Keywords
Corporate social responsibility, CSR, CSR communication, Employee engagement, Internal communication, Perceptions of CSR
Scopus ID
Recommended Citation
Duthler, Gaelle and Dhanesh, Ganga S., "The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)" (2018). All Works. 3576.
https://zuscholars.zu.ac.ae/works/3576
Indexed in Scopus
yes
Open Access
no