Title

Advances in Business Strategy and Competitive Advantage - Sports Management, Project Management, and Sports Event Management

Author First name, Last name, Institution

Anestis Fotiadis, Zayed University

ORCID Identifiers

0000-0001-8806-7987

Document Type

Book Chapter

Source of Publication

Advances in Business Strategy and Competitive Advantage

Publication Date

1-1-2020

Abstract

Event management requires the use of project management and organizational skills to envision, plan, and execute social and business events. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event. Individuals who develop expertise in event management work in principle with budgets, schedules, and vendors and third-party service providers, and community stakeholders guaranty that they create successful events that meet the needs of their organization or the expectations of their client.

ISSN

2327-3429

Publisher

IGI Global

Last Page

19

Disciplines

Business

Indexed in Scopus

no

Open Access

no

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