Underlying motivating factors for movie-induced tourism among Emiratis and Indian expatriates in the United Arab Emirates

ORCID Identifiers

0000-0001-5029-0630

Document Type

Article

Source of Publication

Tourism and Hospitality Research

Publication Date

10-1-2020

Abstract

© The Author(s) 2020. This study explores the underlying motivating factors of Emiratis and Indian expatriates to visit destinations featured in movies. The results revealed a five-factor structure for Indians: novelty, fantasy-driven, personal connection, prestige and movie connection, vis-à-vis a three-factor structure for Emiratis: novelty, fantasy-driven and personal connection with the movie location. An analyses of variance analysis (ANOVA) showed significant differences in the individual mean scores of items, with the exception of novelty. Regarding gender, while no significant differences were found between the male and female Indian expatriate populations across all factors and underlying items, differences for some items were observed between male and female Emiratis, with male participants demonstrating higher motivation than female participants. These findings support the notion that the underlying factors influencing movie-induced tourism differ between cultures, while the influence of gender was found to be limited. Overall, the study enhances the understanding of practitioners and policymakers tasked with attracting tourists to movie destinations.

ISSN

1467-3584

Publisher

SAGE Publications Inc.

Volume

20

Issue

4

First Page

435

Last Page

449

Disciplines

Social and Behavioral Sciences | Tourism and Travel

Keywords

Emiratis, gender, Indian expatriates, motivation, Movie induced, tourism

Scopus ID

85083216116

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Green: A manuscript of this publication is openly available in a repository

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