User trust in ecommerce services: perception via screen reader

Document Type

Conference Proceeding

Source of Publication

Proceedings - 2009 International Conference on New Trends in Information and Service Science, NISS 2009

Publication Date

11-20-2009

Abstract

The increasing diffusion of electronic commerce (eCommerce) services is a great opportunity for visually-disabled people, provided that accessible and usable interactive environments are available. Usually e-Commerce sites have complex layouts crowded with elements and are difficult to navigate via screen reader. Another crucial issue concerns consumer trust in security of on-line transactions. In this paper we investigate the interaction of blind users with eBay, a popular eCommerce website, with specific focus on accessibility and usability of secure transactions when navigating via screen reader. © 2009 IEEE.

ISBN

9780769536873

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

First Page

1166

Last Page

1171

Disciplines

Computer Sciences

Keywords

Blind, E-commerce, Ebay, Trust, Usability

Scopus ID

70449587162

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Green: A manuscript of this publication is openly available in a repository

Link to Full Text

Share

COinS