User trust in ecommerce services: perception via screen reader
Source of Publication
Proceedings - 2009 International Conference on New Trends in Information and Service Science, NISS 2009
The increasing diffusion of electronic commerce (eCommerce) services is a great opportunity for visually-disabled people, provided that accessible and usable interactive environments are available. Usually e-Commerce sites have complex layouts crowded with elements and are difficult to navigate via screen reader. Another crucial issue concerns consumer trust in security of on-line transactions. In this paper we investigate the interaction of blind users with eBay, a popular eCommerce website, with specific focus on accessibility and usability of secure transactions when navigating via screen reader. © 2009 IEEE.
Institute of Electrical and Electronics Engineers (IEEE)
Blind, E-commerce, Ebay, Trust, Usability
Buzzi, Maria Claudia; Buzzi, Marina; Leporini, Barbara; and Akhter, Fahim, "User trust in ecommerce services: perception via screen reader" (2009). All Works. 3843.
Indexed in Scopus
Open Access Type
Green: A manuscript of this publication is openly available in a repository