Why customers reluctant to buy from your website?

Document Type

Conference Proceeding

Source of Publication

NISS2010 - 4th International Conference on New Trends in Information Science and Service Science

Publication Date

10-15-2010

Abstract

It has become apparent to researchers that traditional approaches are not sufficient to foster trust for today's pervasive online businesses. Individuals and businesses are adopting e-commerce as means of resources, improvements and generating revenue. As online transaction increase, it is important to understand why users still reserved on conducting business online. This research aims to overcome this situation, by developing a better understanding of online customers' trust perceptions in United Arab Emirates. This research paper identifies and discusses the factors that foster trust in online business in United Arab Emirates. Corrective actions that could generate trust in e-commerce systems will be discussed to assist the online businesses who endeavor to serve online users.

ISBN

9788988678183

First Page

118

Last Page

122

Disciplines

Computer Sciences

Keywords

E-commerce, Privacy, Security, Trust, Usaability

Scopus ID

77957778836

Indexed in Scopus

yes

Open Access

no

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