Document Type
Article
Source of Publication
Journal of Hospitality and Tourism Management
Publication Date
6-1-2021
Abstract
This study investigates the interaction effect between previous stopover visitation and assessment orientation on destination loyalty. Using a quasi-experiment, benefiting from a sample of 200 travelers with a self-reported stopover experience in Dubai, it is found that travelers high in assessment orientation are more loyal to the destination. The effect of previous visitation on destination loyalty is enhanced for high assessors. This research is the first to apply regulatory mode theory to the stopover destination context in the destination marketing literature. From a practical perspective, destination marketers should segment potential visitors using assessment orientation and target on high assessors who have previously visited the stopover destination.
DOI Link
ISSN
Volume
47
First Page
462
Last Page
467
Disciplines
Tourism and Travel
Keywords
Assessment orientation, Attitudinal loyalty, Destination marketing, Dubai, Regulatory mode, Stopover
Scopus ID
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Pike, Steven; Kotsi, Filareti; Mathmann, Frank; and Wang, Di, "Making the right stopover destination choice: The effect of assessment orientation on attitudinal stopover destination loyalty" (2021). All Works. 4204.
https://zuscholars.zu.ac.ae/works/4204
Indexed in Scopus
yes
Open Access
yes
Open Access Type
Green: A manuscript of this publication is openly available in a repository