Delivering quality and memorable tourism experience
Document Type
Article
Source of Publication
The Routledge Handbook of Tourism Experience Management and Marketing
Publication Date
5-18-2020
Abstract
The role of service quality has become crucial for contemporary tourism destinations due to the rapidly changing business environment. It is therefore important to delineate quality experience drivers, outcomes, and methods to be followed to forecast and evaluate current and future memorable experience. Hence, understanding quality experience, its drivers and outcomes is vital, especially when experiences are at the core of all tourism offerings. The chapter starts with a discussion on the different dimensions of service quality. The second part of the chapter examines how service quality and customer satisfaction are influencing the industry. Finally, a case study is presented highlighting dimensions and outcomes of experiential quality relating to the visitors of Port wineries.
ISBN
9780429203916,9780367196783
First Page
313
Last Page
322
Disciplines
Tourism and Travel
Scopus ID
Recommended Citation
Fotiadis, Anestis K. and Spyridou, Anastasia Ef, "Delivering quality and memorable tourism experience" (2020). All Works. 4319.
https://zuscholars.zu.ac.ae/works/4319
Indexed in Scopus
yes
Open Access
no