Some Socio-demographic Usage Patterns in Ephemeral Content Sharing Social Networks: The Case of Snapchat

Document Type

Book Chapter

Source of Publication

Lecture Notes in Networks and Systems

Publication Date

7-13-2021

Abstract

While there is a large number of research work performed in quantifying and exploiting social networks data, there is also a need to understand users and their usage from their socio-demographics standing point. Such an understanding would provide researchers and practitioners a better picture on the interest of specific groups. This paper is an effort towards understanding some socio-demographics patterns on the usage of ephemeral social networks. It describes the results of a statistical investigation performed on a survey operated on a descent number of users to understand four dimensions: Age, level of education, gender, and marital status. Obtained results reveal that while posting video and photos and seeing what my friends are posting are the highest ranked reasons for using Snapchat, users’ socio-demographic dimensions influenced the usage patterns of Snapchat in three other areas: Playing with filters, posting videos and photos, and seeing what celebrities are posting. These findings extend the current understanding of different social networks and is a unique perspective in the usage patterns of Snapchat.

ISBN

978-3-030-80119-9

ISSN

2367-3370

Publisher

Springer Nature

Volume

283

First Page

563

Last Page

579

Disciplines

Social and Behavioral Sciences

Keywords

Social networks analysis, Socio-demographic analysis, Ephemeral social networks, Snapchat

Scopus ID

85112538391

Indexed in Scopus

yes

Open Access

no

Link to Full Text

Share

COinS