Some Socio-demographic Usage Patterns in Ephemeral Content Sharing Social Networks: The Case of Snapchat
Source of Publication
Lecture Notes in Networks and Systems
While there is a large number of research work performed in quantifying and exploiting social networks data, there is also a need to understand users and their usage from their socio-demographics standing point. Such an understanding would provide researchers and practitioners a better picture on the interest of specific groups. This paper is an effort towards understanding some socio-demographics patterns on the usage of ephemeral social networks. It describes the results of a statistical investigation performed on a survey operated on a descent number of users to understand four dimensions: Age, level of education, gender, and marital status. Obtained results reveal that while posting video and photos and seeing what my friends are posting are the highest ranked reasons for using Snapchat, users’ socio-demographic dimensions influenced the usage patterns of Snapchat in three other areas: Playing with filters, posting videos and photos, and seeing what celebrities are posting. These findings extend the current understanding of different social networks and is a unique perspective in the usage patterns of Snapchat.
Social and Behavioral Sciences
Social networks analysis, Socio-demographic analysis, Ephemeral social networks, Snapchat
Al-Shamaileh, Ons; Aloudat, Anas; Alrayes, Amal; and Hacid, Hakim, "Some Socio-demographic Usage Patterns in Ephemeral Content Sharing Social Networks: The Case of Snapchat" (2021). All Works. 4390.
Indexed in Scopus