The extent of pilgrims and umrah performers’ reliance on the mobile exhibition using hologram technology during the performance of the rituals

ORCID Identifiers

0000-0001-5940-274X

Document Type

Article

Source of Publication

International Journal of Customer Relationship Marketing and Management

Publication Date

10-1-2021

Abstract

The purpose of the current study was to reveal the role played by mobile exhibitions such as modern techniques using stereoscopic imaging technology (zebra and hologram) in enriching the knowledgeable experience of the pilgrims and Umrah visitors by providing awareness and guidance and contributing to the performance of their rituals from the beginning of their arrival to the end. A random sample of 400 Umrah performers and pilgrims (200 males and 200 females) were selected. The study used quantitative research methodology in the form of a survey. Results indicated that the dependence on hologram technology increased the level of awareness and guidance between the pilgrims preforming the rituals in the two holy mosques.

ISSN

1947-9247

Publisher

IGI Global

Volume

12

Issue

4

First Page

76

Last Page

96

Disciplines

Social and Behavioral Sciences

Keywords

Hologram Technology, Mecca, Media Usage, Mobile Exhibition

Scopus ID

85114647771

Indexed in Scopus

yes

Open Access

no

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