The extent of pilgrims and umrah performers’ reliance on the mobile exhibition using hologram technology during the performance of the rituals
Source of Publication
International Journal of Customer Relationship Marketing and Management
The purpose of the current study was to reveal the role played by mobile exhibitions such as modern techniques using stereoscopic imaging technology (zebra and hologram) in enriching the knowledgeable experience of the pilgrims and Umrah visitors by providing awareness and guidance and contributing to the performance of their rituals from the beginning of their arrival to the end. A random sample of 400 Umrah performers and pilgrims (200 males and 200 females) were selected. The study used quantitative research methodology in the form of a survey. Results indicated that the dependence on hologram technology increased the level of awareness and guidance between the pilgrims preforming the rituals in the two holy mosques.
Social and Behavioral Sciences
Hologram Technology, Mecca, Media Usage, Mobile Exhibition
Gazzaz, Osman Bakur and Mohamed, Hamza Saad, "The extent of pilgrims and umrah performers’ reliance on the mobile exhibition using hologram technology during the performance of the rituals" (2021). All Works. 4496.
Indexed in Scopus