Impact of us drama binge-watching in the emirates third-person effect and cultural self-conceptual
Document Type
Article
Source of Publication
Arab Media and Society
Publication Date
6-1-2020
Abstract
The study investigates respondents’ perception of the negative effects of US drama binge-watching on their cultural values as compared with its perceived effects on the cultural values of others. The study helps in understanding the extent to which Arab residents in the United Arab Emirates (UAE) perceive media’s imperialist influence upon themselves as compared with others. It examines the perceptual and behavioral components of the third-person effect (TPE) in relation to binge-watching TV. Cultural background traits (individualism and collectivism) are studied as an intervening variable. The results showed that binge-watchers of US drama tend to perceive the potential negative influences of US drama to exist more for others than for themselves. The presence of individualist vs collectivist cultural tendency did not have a significant impact on the workings of TPE. The perceptual component of TPE was proved, while the behavioral component was not significant.
Volume
2020
Issue
30
Disciplines
Communication
Keywords
Binge TV-Watching, Collectivism, Cultural Self-Conceptual, Individualism, Media Imperialism, Third-Person Effect, US Drama, US Violent Drama
Scopus ID
Recommended Citation
Ahmed, Azza Abdel Azim Mohamed, "Impact of us drama binge-watching in the emirates third-person effect and cultural self-conceptual" (2020). All Works. 4517.
https://zuscholars.zu.ac.ae/works/4517
Indexed in Scopus
yes
Open Access
yes
Open Access Type
Bronze: This publication is openly available on the publisher’s website but without an open license