Impact of us drama binge-watching in the emirates third-person effect and cultural self-conceptual

Azza Abdel Azim Mohamed Ahmed, Zayed University

Document Type

Article

Source of Publication

Arab Media and Society

Publication Date

6-1-2020

Abstract

The study investigates respondents’ perception of the negative effects of US drama binge-watching on their cultural values as compared with its perceived effects on the cultural values of others. The study helps in understanding the extent to which Arab residents in the United Arab Emirates (UAE) perceive media’s imperialist influence upon themselves as compared with others. It examines the perceptual and behavioral components of the third-person effect (TPE) in relation to binge-watching TV. Cultural background traits (individualism and collectivism) are studied as an intervening variable. The results showed that binge-watchers of US drama tend to perceive the potential negative influences of US drama to exist more for others than for themselves. The presence of individualist vs collectivist cultural tendency did not have a significant impact on the workings of TPE. The perceptual component of TPE was proved, while the behavioral component was not significant.

Volume

2020

Issue

30

Disciplines

Communication

Keywords

Binge TV-Watching, Collectivism, Cultural Self-Conceptual, Individualism, Media Imperialism, Third-Person Effect, US Drama, US Violent Drama

Scopus ID

85115079359

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Bronze: This publication is openly available on the publisher’s website but without an open license

Link to Full Text

Share

COinS