Social Semiotics for Social Media Visuals: A Framework for Analysis and Interpretation
Document Type
Book Chapter
Source of Publication
Handbook of Research on Advanced Research Methodologies for a Digital Society
Publication Date
2022
Abstract
The social semiotics approach examines the meaning-making process in order to demonstrate how meaning is constructed in social actions and contexts. The rising interest of researchers in social media and its widespread use in society have both highlighted new challenges for data analysis. Social semiotics can provide a deep understanding of the visual grammar of the social media meaning-making process by assuming that this process is considered a social practice. The main objective of this chapter is to guide researchers and enable them to use the social semiotic approach as a research tool for the analysis of visuals in the social media environment. The chapter introduces the key elements, principles, assumptions, and rules of using the social semiotics approach in the analysis, understanding, and interpretations of social media visuals and how to explore the role played by visual elements in the meaning-making process in a social media within a specific social context.
DOI Link
ISBN
9781799884736
Volume
IGI Global
Disciplines
Communication
Recommended Citation
Elhamy, Hossam Mohamed, "Social Semiotics for Social Media Visuals: A Framework for Analysis and Interpretation" (2022). All Works. 4720.
https://zuscholars.zu.ac.ae/works/4720
Indexed in Scopus
no
Open Access
no