See Jane entertain: Exploring a conceptual model of the effects of (semi)fictional entertainment on attitude towards female politicians
ORCID Identifiers
Document Type
Article
Source of Publication
Communication Research and Practice
Publication Date
1-1-2021
Abstract
In political campaigns, candidates and parties frequently use biographical films based on politicians’ life stories to attract voters during election years. However, little academic attention is paid to investigating the cognitive and affective influences of biographical political movies on viewers’ attitudes. This study explores the psychological processes underlying these influences, which might change audiences’ attitudes towards political protagonists in the movies. Specifically, this study focuses on the mediating role of narrative transportation and enjoyment as psychological influences affecting viewers’ attitudes towards female politicians in the biographical films. Using data from 331 participants in an experimental study, a conceptual model was tested, which yielded significant results. The study found that enjoyment and narrative transportation experienced during exposure to biographical films positively influenced viewers’ attitude towards the lead character depicted as a female politician. These findings contribute to and provide important clarification to the existing literature and have both methodological and practical implications.
DOI Link
Publisher
Informa UK Limited
Volume
7
Issue
3
First Page
243
Last Page
262
Disciplines
Social and Behavioral Sciences
Keywords
attitude, biographical films, enjoyment, Entertainment, female politicians, narrative transportation
Scopus ID
Recommended Citation
Rasul, Azmat, "See Jane entertain: Exploring a conceptual model of the effects of (semi)fictional entertainment on attitude towards female politicians" (2021). All Works. 4841.
https://zuscholars.zu.ac.ae/works/4841
Indexed in Scopus
yes
Open Access
no