Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention
Document Type
Article
Source of Publication
Tourism Recreation Research
Publication Date
1-1-2020
Abstract
© 2020 Informa UK Limited, trading as Taylor & Francis Group. The main scope of this paper examines the relationship among perceived trust, membership and electronic word-of-mouth (eWOM) intention. A structured questionnaire based on a nonprobability purposive sample resulted in 413 responses, from which a structural equation model was developed. The results demonstrate that perceived trust significantly influences membership among a virtual group, and membership subsequently affects eWOM. From a sample drawn among international participants of a sporting event in Taiwan, results demonstrate the positive relationship and importance of perceived trust in creating a sense of membership among athletes.
DOI Link
ISSN
Publisher
Taylor and Francis Ltd.
Last Page
14
Disciplines
Business
Keywords
EWOM, membership, perceived trust, sport events, Taiwan
Scopus ID
Recommended Citation
Lai, Mei Ying; Fotiadis, Anestis K.; Abu-ElSamen, Amjad; and Beede, Park, "Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention" (2020). All Works. 488.
https://zuscholars.zu.ac.ae/works/488
Indexed in Scopus
yes
Open Access
no