Do Companies Adopt Big Data as Determinants of Sustainability: Evidence from Manufacturing Companies in Jordan

Document Type

Article

Source of Publication

Global Journal of Flexible Systems Management

Publication Date

8-24-2022

Abstract

Information and communication technology make it easier for managers to gather customer data quickly and efficiently. However, managing, analysing, and utilizing the vast amount of data for sustainability decision are not easy. Therefore, this study aims to examine the readiness of manufacturing firms in adopting big data analytics in sustainable development. Moreover, this study employed the Partial Least Square Structural Equation Modelling (PLS-SEM) technique and analyses the data collected from 172 respondents working in different organizations in Amman and Jordan. The results reveal that there is a significant relationship between top management support and competitive pressures and intentions to adopt big data analytics. However, the moderating influence of perceived risk on the relationship between intention and actual use of big data has not been proved. The study provides fresh findings on determinants of intention to adopt big data analytics, actual use, and moderating role of perceived risk within the model to develop sustainability. Furthermore, the study has a number of theoretical and practical implications. Our main findings provide a deeper understanding of the enablers of BDA adoption through the development of a framework that includes direct and moderating constructs, as well as recommendations to practitioners on how to enhance BDA adoption based on eight BDA enablers.

ISSN

0972-2696

Publisher

Springer Science and Business Media LLC

First Page

1

Last Page

16

Disciplines

Computer Sciences

Keywords

Big data analytics, Intention to adopt BDA, Jordan, Manufacturing companies, Perceived risk, Sustainability

Scopus ID

85136889926

Indexed in Scopus

yes

Open Access

no

Link to Full Text

Share

COinS