The role of human resources practices and branding in the hotel industry in Dubai

Author First name, Last name, Institution

Noela Michael, Heriot-Watt University Dubai
Ian Michael, Zayed UniversityFollow
Anestis K. Fotiadis, Zayed UniversityFollow

Document Type

Article

Source of Publication

Journal of Human Resources in Hospitality & Tourism

Publication Date

10-27-2022

Abstract

Given the need for qualitative research on human resource (HR) practices, this study explores and demonstrates the interrelated HR practices around motivating, engaging, and retaining employees. It employs in-depth interviews to explore such practices adopted by 4- and 5- star hotels in Dubai. The findings reveal that HR practices are classified within employer branding and internal branding and directed toward hotel and destination brand image enhancement. This study offers destination managers with HR practices that contribute to enhancing the hotel and the destination brand.

DOI Link

10.1080/15332845.2023.2126927

ISSN

1533-2845

Publisher

Informa UK Limited

First Page

1

Last Page

25

Disciplines

Tourism and Travel

Keywords

Human resources, employer branding, internal branding, destination branding

Recommended Citation

Michael, Noela; Michael, Ian; and Fotiadis, Anestis K., "The role of human resources practices and branding in the hotel industry in Dubai" (2022). All Works. 5442.
https://zuscholars.zu.ac.ae/works/5442

Indexed in Scopus

no

Open Access

no