The role of human resources practices and branding in the hotel industry in Dubai
Source of Publication
Journal of Human Resources in Hospitality & Tourism
Given the need for qualitative research on human resource (HR) practices, this study explores and demonstrates the interrelated HR practices around motivating, engaging, and retaining employees. It employs in-depth interviews to explore such practices adopted by 4- and 5- star hotels in Dubai. The findings reveal that HR practices are classified within employer branding and internal branding and directed toward hotel and destination brand image enhancement. This study offers destination managers with HR practices that contribute to enhancing the hotel and the destination brand.
Informa UK Limited
Tourism and Travel
Human resources, employer branding, internal branding, destination branding
Michael, Noela; Michael, Ian; and Fotiadis, Anestis K., "The role of human resources practices and branding in the hotel industry in Dubai" (2022). All Works. 5442.
Indexed in Scopus