Diffusing IT Competence with Business Analytics Enables Data-Driven Culture for Achieving Evidence-Based Managerial Decisions for Assuring Sustained Competitive Advantage: A Literature Survey

Document Type

Book Chapter

Source of Publication

Lecture Notes in Networks and Systems

Publication Date

11-19-2022

Abstract

Globalized economies have organizations seeking ways to implement Business Analytics (BA) though ample organizations fail in such initiatives. Hence, scholars embark on IT competence enabled BA to inspire a data-driven culture. Such is a crucial prerequisite for fostering long term organizational sustainable competitiveness. Even though the above rationale receives widespread attention, there is scant evidence comprehending whether IT competence enabled BA to empower an organizational data-driven culture to achieve long-term sustained competitive advantage. Current literature reviews are conducted predominantly through journals and academic conference papers. The literature review reveals a conceptual model composed of three propositions viable for future research's empirical confirmation. This study defuses IT competence, business analytics, data-driven culture, and organizational competition in one model, proving through critiqued literature that business analytics inspires mined data visualizations that encourage a data-driven organizational culture when enabled by IT competence. Such a culture, in turn, helps an organization achieve the evidence-based managerial decisions which help organizations sustain a long-term competitive advantage. Such a model bares theoretical and practical implications also portrayed in the article.

ISSN

2367-3389

Publisher

Springer International Publishing

Volume

557

First Page

693

Last Page

701

Disciplines

Business | Computer Sciences

Keywords

IT competence, Business analytics, Data-driven culture, Decision-making, Sustainable competition

Indexed in Scopus

no

Open Access

no

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