Drivers of Domestic Travel During a Global Crisis: a Multi-country Perspective
Document Type
Article
Source of Publication
Tourism Culture & Communication
Publication Date
1-1-2023
Abstract
This research compares four travel motivations—socialisation, responsibility, attractions, and food—across four countries, namely India, Japan, Malaysia, and the United Arab Emirates. The investigation ascertains the factors that account for domestic traveller confidence during a pandemic. Through an online survey of 2,076 domestic tourists, it was found that responsibility was a key antecedent of domestic travel confidence, while food was a strong predictor in all countries except India. The allure of attractions was only partially supported in the findings, and the need for socialisation was insignificant. The study highlights differences and similarities between the four countries and provides theoretical and practical insights that can inform destination travel recovery strategies post-pandemic.
DOI Link
ISSN
Publisher
Cognizant, LLC
Disciplines
Tourism and Travel
Keywords
COVID-19, coronavirus, domestic tourism, pandemic, travel motivation
Recommended Citation
Michael, Noela; Tham, Aaron; and Fotiadis, Anestis, "Drivers of Domestic Travel During a Global Crisis: a Multi-country Perspective" (2023). All Works. 5808.
https://zuscholars.zu.ac.ae/works/5808
Indexed in Scopus
no
Open Access
no