Drivers of Domestic Travel During a Global Crisis: a Multi-country Perspective

Document Type

Article

Source of Publication

Tourism Culture & Communication

Publication Date

1-1-2023

Abstract

This research compares four travel motivations—socialisation, responsibility, attractions, and food—across four countries, namely India, Japan, Malaysia, and the United Arab Emirates. The investigation ascertains the factors that account for domestic traveller confidence during a pandemic. Through an online survey of 2,076 domestic tourists, it was found that responsibility was a key antecedent of domestic travel confidence, while food was a strong predictor in all countries except India. The allure of attractions was only partially supported in the findings, and the need for socialisation was insignificant. The study highlights differences and similarities between the four countries and provides theoretical and practical insights that can inform destination travel recovery strategies post-pandemic.

ISSN

1098-4146

Publisher

Cognizant, LLC

Disciplines

Tourism and Travel

Keywords

COVID-19, coronavirus, domestic tourism, pandemic, travel motivation

Indexed in Scopus

no

Open Access

no

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