A passage to India: The Indian film market and the political economy of Disney’s transnational operations

Author First name, Last name, Institution

Azmat Rasul, Zayed UniversityFollow

Document Type

Article

Source of Publication

Global Media and Communication

Publication Date

1-1-2023

Abstract

This study analyses Disney’s operations in the Indian film market through its subsidiary, UTV Motion Pictures, during earlier decades. Scholarship in the critical political economy has ignored how transnational media corporations make inroads into profitable markets. The present study addresses this critical gap by examining Disney’s expansion strategies in the Indian culture market. The analysis reveals that Disney has increased its influence in the Indian entertainment sphere by following the capitalistic logic of profit maximisation at the expense of local production, distribution and consumption of entertainment products. The study discusses the future research agenda for critical political economy theory.

DOI Link

10.1177/17427665231184679

ISSN

1742-7665

Publisher

SAGE Publications

Disciplines

Film and Media Studies

Keywords

Bollywood, critical political economy, culture industries, Disney, entertainment

Scopus ID

85165143991

Recommended Citation

Rasul, Azmat, "A passage to India: The Indian film market and the political economy of Disney’s transnational operations" (2023). All Works. 5993.
https://zuscholars.zu.ac.ae/works/5993

Indexed in Scopus

yes

Open Access

no