Document Type
Article
Source of Publication
Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca
Publication Date
10-4-2023
DOI Link
ISBN
9783110741100,9783110741155
Publisher
De Gruyter
First Page
383
Last Page
399
Disciplines
Social and Behavioral Sciences
Scopus ID
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Alzeer, Gergana and Rosmer, Tilde, "Greening the desert: Emirati youth's perceptions of green branding" (2023). All Works. 6156.
https://zuscholars.zu.ac.ae/works/6156
Indexed in Scopus
yes
Open Access
yes
Open Access Type
Hybrid: This publication is openly available in a subscription-based journal/series