The AR Cloud: Navigating Metaverse Augmentation Technologies for Enhanced Co-Creation of Value Within Services

Author First name, Last name, Institution

Saifeddin Alimamy, Zayed University
Timothy Jung, Faculty of Business and Law

Document Type

Article

Source of Publication

Journal of Service Research

Publication Date

1-1-2024

Abstract

In the rapidly evolving landscape of metaverse technologies, the potential for enhancing service interactions is immense. However, many of these technologies fall short in offering context-driven and customizable experiences. This paper proposes that AR Cloud (ARC), a novel external metaverse technology can bridge this gap. ARC stands out by enabling real-time interactions, fostering contextual awareness, ensuring high content flexibility, promoting social engagement, and delivering personalized experiences. We present a conceptual model that juxtaposes ARC with established metaverse augmentation technologies, such as lifelogging and augmented reality. Our discussion focuses on the transformative impact of ARC on the value co-creation process, emphasizing the enhanced well-being outcomes—both hedonic and eudemonic—that arise from ARC-powered service interactions. We conclude by charting a course for future research on ARC, touching upon its attributes, potential moderating variables, its role in sustained value co-creation, and the potential service outcomes it could support.

DOI Link

10.1177/10946705241265753

ISSN

1094-6705

Publisher

SAGE Publications

Disciplines

Business

Keywords

augmented reality, augmented reality cloud, extended reality, lifelogging, metaverse, value co-creation

Scopus ID

85199807238

Recommended Citation

Alimamy, Saifeddin and Jung, Timothy, "The AR Cloud: Navigating Metaverse Augmentation Technologies for Enhanced Co-Creation of Value Within Services" (2024). All Works. 6721.
https://zuscholars.zu.ac.ae/works/6721

Indexed in Scopus

yes

Open Access

no