Document Type
Article
Source of Publication
Sage Open
Publication Date
7-1-2025
Abstract
This study develops and validates the Political Influence of Celebrities Scale (PICS), designed to assess how entertainment celebrities influence young adults’ political attitudes and behaviors. Drawing on survey data collected from 498 university students in the United States, we applied exploratory and confirmatory factor analysis to test the scale’s structure and psychometric validity. The results support a three-factor model consisting of general attitudes toward celebrities, enjoyment of celebrity-centered political content, and behavioral outcomes such as political discussion and participation. Each subscale demonstrated strong internal reliability (Cronbach’s α ≥ .79). The PICS provides a theoretically grounded and empirically supported measure to better understand celebrity-driven political engagement. This study contributes to the literature by offering a valid tool for future research, cross-cultural adaptation, and applied political communication strategies.
DOI Link
ISSN
Publisher
SAGE Publications
Volume
15
Issue
3
Disciplines
Social and Behavioral Sciences
Keywords
celebrity culture, endorsement, enjoyment, factor analysis, political attitudes
Scopus ID
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Rasul, Azmat and Shin, Donghee, "Celebrity Politics: Construction and Validation of a Scale to Measure the Political Influence of Celebrities" (2025). All Works. 7592.
https://zuscholars.zu.ac.ae/works/7592
Indexed in Scopus
yes
Open Access
yes
Open Access Type
Gold: This publication is openly available in an open access journal/series