Document Type
Article
Source of Publication
Sustainability Switzerland
Publication Date
9-1-2025
Abstract
Entrepreneurship has proven to be a dynamic force for societal change in urgent global transformation toward sustainability. While governments and established institutions often move slowly, a new wave of entrepreneurs—guided by passion, purpose, and a holistic worldview—are actively shaping alternative paths to sustainable development. This study investigates how entrepreneurs integrate personal purpose, well-being, and a holistic approach into their businesses and lifestyles. Drawing on observations and interviews with selected entrepreneurs, the research employs thematic analysis to explore their motivations, decision-making processes, and the role of environments in shaping their ventures. The findings highlight a distinctive approach of conscious entrepreneurs: a shift from profit maximisation to values-based operations, educational marketing to foster authentic client engagement, and a regenerative leadership style that prioritises balance, relational intelligence, and co-creation. Unlike digital nomads or traditional influencers, these entrepreneurs represent a grounded, intentional lifestyle rooted in inner development and collective transformations. The results of this study contribute to a growing body of interdisciplinary literature on sustainability and entrepreneurship by offering an expanded understanding of purpose and passion in sustainable/conscious entrepreneurship and proposing an updated business model canvas for such entrepreneurs.
DOI Link
ISSN
Publisher
MDPI AG
Volume
17
Issue
18
Disciplines
Business
Keywords
consciousness, holistic perspective, indigenous wisdom, purpose- and passionpreneurship, regenerative leadership, sustainability, transformation
Scopus ID
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Pereseina, Veronika, "Sustainable Purpose- and Passionpreneurship: New-Age Lifestyle or a Necessity for Sustainable Development?" (2025). All Works. 7600.
https://zuscholars.zu.ac.ae/works/7600
Indexed in Scopus
yes
Open Access
yes
Open Access Type
Gold: This publication is openly available in an open access journal/series