Anticipating Trends in Digital Marketing for 2025 and Beyond

Anna Tarabasz, Zayed University

Document Type

Conference Proceeding

Source of Publication

Advances in Science Technology and Innovation

Publication Date

10-28-2025

Abstract

The article aims to discuss and elaborate on the trends occurring and predicted to drive digital marketing beyond 2024. It highlights the ten most important tendencies that contemporary marketing managers shall observe and further implement. Its conceptual and descriptive character is based on a literature review and constructive criticism. The article emphasizes the growing importance of digital marketing in the post-Covid-19 era, further highlights the application of AI, the rise of Programmatic Advertising, the importance of consumer data ethics, the concept of the omnichannel customer journey, shoppable media, featured snippets, real-time marketing, conversational marketing, visual search, and last, but not the least, Metaverse application. The main contribution of the paper is an indication of the existing tendencies in digital marketing. The added value is the highlight of the trends expected to rise in the upcoming years. The same will provide contemporary marketing managers and digital marketing professionals with a clear direction of changes to be implemented and indicate the transformation pathway towards potential investments to stay relevant in the digital landscape.

ISBN

[9783031921346]

ISSN

2522-8714

Publisher

Springer Nature Switzerland

First Page

63

Last Page

71

Disciplines

Business | Computer Sciences

Keywords

AI-driven marketing, Content management, Digital marketing trends, Featured snippets, Generative AI in marketing, M31, M37, Metaverse, O3, Omnichannel marketing, Social commerce, Visual search

Scopus ID

105021214391

Indexed in Scopus

yes

Open Access

no

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