The Growing Impact of Artificial Intelligence in Healthcare for Green Marketing, Investments, and Future Projections

Document Type

Book Chapter

Source of Publication

Transforming Business Practices with AI Powered Green Marketing

Publication Date

9-12-2025

Abstract

This study employs a qualitative case study approach to explore the growing impact of Artificial Intelligence (AI) in the healthcare sector, with a focus on its contributions to sustainable practices and green marketing. The research method involves an in-depth analysis of real-world case studies from healthcare organizations that have integrated AI solutions, such as predictive analytics, telemedicine, and AI-driven robotics. Data were collected through interviews with healthcare professionals, policy makers, and AI solution providers, as well as an examination of industry reports, market trends, and financial investments. The study also reviews key applications of AI, such as its role in optimizing resource allocation, reducing waste, and enhancing patient care, with a particular emphasis on the environmental sustainability aspect. By examining the experiences and outcomes of AI adoption in various healthcare settings, this research identifies both the opportunities and challenges in implementing AI-driven solutions for sustainability.

ISBN

[9798337330174, 9798337330198]

ISSN

2327-0411

Publisher

IGI Global Scientific Publishing

First Page

1

Last Page

22

Disciplines

Business | Computer Sciences

Keywords

Artificial Intelligence, Healthcare, Green Marketing, Sustainability, Predictive Analytics

Scopus ID

105021205864

Indexed in Scopus

yes

Open Access

no

Link to Full Text

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