Business communication needs: A multicultural perspective
Document Type
Article
Source of Publication
Journal of Business and Technical Communication
Publication Date
10-1-2007
Abstract
How should we teach international business communication? What role can multiculturalism play in the business communication classroom? Can we identify a set of business communication requirements that are valid across different cultures? This article enters this discussion by presenting a small empirical study of the business communication needs expressed by postgraduate students in a North Cyprus university and comparing it to similar studies conducted in the United States and Singapore. The findings reveal some interesting correspondences between the needs expressed by students in these different countries. In addition, the multicultural environment of the North Cyprus university studied suggests that multicultural interaction increases students' sensitivity to the need for a nonethnocentric approach to international communication. The findings also indicate that respondents in multicultural settings may be more inclined to engage in groupthink because of their heightened awareness of cultural differences and their wish to avoid conflict. © 2007 Sage Publications.
DOI Link
ISSN
Publisher
SAGE Publications
Volume
21
Issue
4
First Page
425
Last Page
437
Disciplines
Business | Communication
Keywords
Communication needs, Cross-cultural interaction, Groupthink, International business communication, Multiculturalism
Scopus ID
Recommended Citation
Goby, Valerie Priscilla, "Business communication needs: A multicultural perspective" (2007). All Works. 792.
https://zuscholars.zu.ac.ae/works/792
Indexed in Scopus
yes
Open Access
no