A Strategic Evaluation of Fraud Detection Solutions for Influencer Marketing Integrity

Document Type

Article

Source of Publication

Strategies Dynamics and Societal Impacts of Digital Influencer Marketing

Publication Date

1-30-2026

Abstract

Influencer fraud manifested through fake followers, bot- driven engagement, and manipulated growth patterns has become a costly threat to brand reputation and campaign ROI, creating an urgent need for systematic influencer vetting. This study examines the research problem of rising inauthenticity in the influencer ecosystem and its financial, strategic, and reputational consequences. The objectives are to analyse the scale and forms of influencer fraud, compare the capabilities of 20 leading fraud detection tools, and identify key differentiators that support strategic tool selection for brands of varying sizes. Using a qualitative content analysis of platform features, pricing models, methodological approaches, and compliance factors, complemented by comparative analytical mapping, the study reveals a mature and diverse market clustered into enterprise- level AI solutions, specialised vetting tools, and accessible quick- scan options.

ISBN

[9798337359168, 9798337359182]

Publisher

IGI Global Scientific Publishing

First Page

63

Last Page

86

Disciplines

Business

Keywords

Vetting (0.84), Reputation (0.74), Business (0.71), Influencer marketing (0.66), Flagging (0.61), Key (lock) (0.52), Counterfeit (0.48), Marketing (0.43), Quality (philosophy) (0.38), Scale (ratio) (0.38), Qualitative analysis (0.37), Harm (0.37), Reputation management (0.35), Content analysis (0.35), Internet privacy (0.33), Selection (genetic algorithm) (0.33), Qualitative research (0.31), Trustworthiness (0.3), Data integrity (0.3), Competition (biology) (0.29), Best practice (0.29), Stakeholder (0.28), Boycott (0.28), Public relations (0.28), Computer security (0.27), Deception (0.27), Compliance (psychology) (0.27), Business ethics (0.26), Competitive advantage (0.25)

Scopus ID

105032383145

Indexed in Scopus

yes

Open Access

no

Link to Full Text

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