How GenAI Creates Absorptive Capacity for Business Strategy Educators: A Survey from British Universities

Document Type

Article

Source of Publication

AI and Iot in the Edutech Era the Future of Education

Publication Date

6-26-2026

Abstract

In the rapidly evolving landscape of technology and business, artificial intelligence (AI), particularly generative AI (GenAI), is reshaping how we teach and learn business strategy (BS). Westerman demystifies GenAI, categorizes its types, and emphasizes its role in organizational transformation, extending these principles to education. Drawing on 100 qualitative surveys from BS educators in the UK and 20 peer-reviewed journal articles, this chapter examines GenAI's applications in personalized tutoring, course design, and skill development for BS students at both UG and PG levels. Findings reveal GenAI as a tool for “small t” transformations in education, enhancing productivity and preparing learners for strategic decision-making, while also highlighting risks such as hallucinations and cultural resistance. Our paper integrates studies on GenAI in higher education, advocates ethical integration, and emphasizes that GenAI does not replace educators but amplifies their impact, fostering competent leaders in a digital era. Our study develops a framework for absorbative capacity in BS education to foster critical thinking, business transformation, and innovation driven by GenAI.

ISBN

[9781041290612, 9781040901991]

Publisher

CRC Press

First Page

99

Last Page

116

Disciplines

Business | Computer Sciences

Keywords

Absorptive capacity (0.54) | Productivity (0.52) | Knowledge management (0.49) | Strategic planning (0.44) | Business (0.42) | Qualitative research (0.41) | Engineering ethics (0.4) | Strategic management (0.39) | Process management (0.39) | Strategic thinking (0.36) | Generative grammar (0.32) | Business ethics (0.31) | Higher education (0.3) | Strategy implementation (0.3) | Sociology (0.3) | Entrepreneurship (0.28) | Management (0.28) | Pedagogy (0.28) | Business practice (0.28) | Engineering (0.27) | Public relations (0.26) | Outsourcing (0.26) | Digital learning (0.26) | Qualitative property (0.25)

Scopus ID

105043877476

Indexed in Scopus

yes

Open Access

no

Link to Full Text

Share

COinS