AR7ebo: An interactive AR and AI-driven system for enhancing UAE tourism and cultural heritage exploration

Document Type

Conference Proceeding

Source of Publication

2025 IEEE Smart World Congress (SWC)

Publication Date

8-18-2025

Abstract

The United Arab Emirates (UAE) remains a premier tourism destination, yet existing digital tourism apps are often fragmented and lack real-time immersion. This paper introduces AR-7ebo EmirARati, a novel mobile platform that fuses augmented reality (AR) and artificial intelligence (AI) to transform cultural and historical landmark exploration. The system integrates landmark detection AI models and a machine learning–driven itinerary planner for personalized travel recommendations. In a controlled study with 40 participants, the landmark detection model achieved an 85% success rate with an average detection latency of 100 ms per frame. The AI itinerary planner recorded an accuracy of 85.5% (Itinerary Match rating of 4.27/5), while the AR scavenger hunt garnered an engagement score of 4.47/5, leading to an overall Mean Opinion Score (MOS) of 4.42/5. These results confirm that AR-7ebo EmirARati enhances user engagement and personalization, paving the way for more immersive tourism experiences.

Publisher

IEEE

First Page

1883

Last Page

1888

Disciplines

Computer Sciences

Keywords

Augmented Reality Applications, Virtual Reality Applications and Impacts, Diverse Aspects of Tourism Research

Indexed in Scopus

no

Open Access

no

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