Marketing Communications: Objectives, Strategy, Tactics
Document Type
Book
Publication Date
8-21-2018
Disciplines
Business
Recommended Citation
Rossiter, John R.; Percy, Larry; and Bergkvist, Lars, "Marketing Communications: Objectives, Strategy, Tactics" (2018). All Works. 2336.
https://zuscholars.zu.ac.ae/works/2336
Indexed in Scopus
no
Open Access
no
COinS