User Interface Design and E-Commerce Security Perception: An Empirical Study

Faouzi Kamoun, Zayed University
Mohanad Halaweh, University of Dubai

Document Type

Article

Source of Publication

International Journal of E-Business Research

Publication Date

4-1-2012

Abstract

In this study, the authors investigate the relationship between human computer interface design and users’ security perception. The authors hypothesize that effective human computer interface design has a positive impact on security perception. To test this hypothesis, they use the seven design elements of the customer interface (7Cs) as a basis of the reference framework for effective interface design. Hypothesis testing was examined through an empirical study involving 247 subjects. Research reveals that human computer interface design significantly affects the perceived security of e-commerce portals. Further analysis of the results highlights that the top HCI factors that influence security perception are permanent working links, demos and online help tools, information accuracy, and easy website navigation. Therefore, this study suggests that applying good user interface design guidelines at the storefront can be an effective technique for enhancing user security perception and increasing trust and purchase intention.

ISSN

1548-1131

Publisher

IGI Global

Volume

8

Disciplines

Computer Sciences

Indexed in Scopus

no

Open Access

no

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